Nichole Lauren
photography + Education
Passive income sounds great in theory, right? We always hear about the creators with 100k followers or 1 million subscribers, and it’s no wonder that with that large of an audience you’d be bound to generate passive income easily. But what about the regular people like us with less than 10k instagram followers and not anywhere near 100k youtube subscribers? I’m here to show you that generating passive income with a small audience is completely possible! Let’s jump into it.
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I’m sharing how I made over $1k in passive income alone. Over the course of 2.5 weeks, I took off (mostly) from work due to an unexpected life circumstance. After doing the math, I officially clocked in just under 12 hours over the course of those 2.5 weeks! Mind you, during that time, no business podcast episodes were released, and only one youtube video came out. Plus, I was completely off instagram. So my business was getting the least amount of promotion than ever. Yet I generated some of the highest numbers in my business from passive income. (Spoiler alert: it’s all thanks to long-form content.)
I’m just getting started in my journey with passive income and growing this side of my business. But I think it’s so important to share the small beginnings to encourage you that’s possible for you too! Truly, I’ve seen firsthand the power of long-form content even with a small following.
To put this in perspective, here’s something that will blow your mind. I was able to achieve the same amount of money with 84 subscribers and less than 400 views on a single video that would have taken me getting 350-500k views with youtube adsense! Nuts right? But that’s the power of strategic content creation and consistency over time. And you can 100% do this in your business too.
Questions? Want to share your passive income wins? I’d love to hear it!! hello@nicholelaurenphotography.com
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Listen to the episode mentioned 062: Taking Time Off in Your Business
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December 18, 2023
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