If you’re still sending the same flat rate package to every inquiry and feeling frustrated that it’s either ghosted or underbooked, this episode (and post) is for you. One of the most powerful shifts I’ve seen in my own business—and in the businesses of the women I coach—is moving from rigid pricing sheets to custom collections. This isn’t about discounting or bending to every client’s whim. It’s about strategic, values-aligned selling that puts you in the driver’s seat while serving your clients exceptionally well.

Let’s break it down with a look inside one of the strategies I teach in Photography Business Mastermind.

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Why Custom Collections Work (and Standard Pricing Doesn’t)

• Clients today want to feel seen, not sold to.
• When you send a one-size-fits-all PDF, they’re immediately put in price-comparison mode.
• Custom proposals open the door for a conversation—not just a transaction.
• You get to guide instead of pitch.

Coaching Insight: In the mastermind, we walk through my exact custom collection workflow. My students loved realizing how this approach made selling feel way more natural—and more profitable.

How to Build Custom Collections That Still Have Structure

Don’t worry—you don’t have to reinvent the wheel for every inquiry.

• Start with base pricing ranges: Know your minimums and ideal averages.
• Use a simple questionnaire or discovery call to uncover priorities.
• Frame your offer around values, not just hours or deliverables.
• Template your proposals in HoneyBook, Dubsado, or even Canva—but tweak based on each lead’s needs.

Pro Tip: Don’t list everything à la carte. Curate packages that solve their specific problem.

Common Mistakes Photographers Make with Custom Pricing

1. Offering too many choices (decision fatigue = ghosted emails)
2. Undervaluing their time or over-delivering to “win the booking”
3. Not setting clear boundaries—custom ≠ unlimited
4. Using price as the only selling point instead of results or experience

Coaching Story: One mastermind alum went from quoting $3k for a wedding to $5.5k with a custom proposal—same client, better framing. The difference? Clarity, confidence, and knowing how to speak directly to the client’s priorities.

Client Experience Wins

Custom collections = better communication and clearer expectations.

• Your client feels taken care of (and not like just another number)
• You start off the relationship with collaboration, not hard selling
• You build trust before they sign the contract

Custom collections aren’t just about the booking—they’re a strategic shift that builds…

• Higher client satisfaction
• Bigger average sales
• Better boundaries
• More word-of-mouth referrals

You start showing up as a business owner, not just a creative with a camera.

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Want to Learn This Step-by-Step?

This is one of the most popular topics inside the Photography Business Mastermind, and for good reason. We break down:

• My real templates + proposal examples
• How to confidently price without overthinking
• Sales conversations that feel human, not pushy
• How to package and present collections that convert

You don’t have to figure this all out alone.

Let’s connect.
If you’re ready to ditch the pricing PDF and finally feel confident sending custom proposals that convert, I’d love to support you.

Book a free 1-1 call
Apply for the Mastermind
Learn more about the Mastermind

The mastermind is currently enrolling and only 2 spots remain. The program is limited to 5 photography business owners to keep it intimate and personalized. Let’s make this your most profitable year yet, with success on your terms.

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Learn more about Photography Business Mastermind

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