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One of the most common questions I get is whether or not consistent blogging is worth it. And my answer is always a 100% YES! So many underestimate the power of blogging. But the truth is, it’s the #1 way I boost my website’s SEO.

This week, we discuss why blogging is so important as a business owner (especially for location-specific, service-based business owners), and I give you 5 easy blog posts to write this week. You have no excuse not to start now! 😉

Listen to this episode now:

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5 Blog Posts to write now!

These blog posts are going to be really easy for you to write and they are also strategic. Not only are they going to be easy, they are going to be great for your SEO!

  1. Backlogged client work – What work have you already done that you haven’t posted about? Pull from that to keep your blog fresh and showcase your portfolio.
  2. Educational or “How To” post – What are your clients coming to Google to search for? Get into the mind of your ideal client and then create a resource for them that will add value to their lives while promoting your business.
  3. Special Announcement – So many blog post are retroactive, looking back or recapping events that already happened. What do you have in the works right now that would excite your clients?
  4. “Best of” posts – Best of photo locations, best wedding venues, etc. These posts are great to show your client that you are a valuable resource to them.
  5. Repurposed content – There’s so much opportunity out there for you to take stuff you’re already creating and turn it into a long form blog post.

There you have it! Make sure you listen to the episode for more examples and ideas for each post. I’m here to cheer you on! If you have questions or want to share some wins with blogging, email me at hello@nicholelaurenphotography.com.

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Posted in: The Self-Starter Podcast

February 26, 2024

Five Easy Blog Posts to Write This Week!

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Nichole Lauren is a photographer & business coach in Greenville, SC & available for travel worldwide.

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