Welcome back to the Self Starter Podcast! I’m Nichole Lauren, and I’m thrilled to share today’s episode with you. This episode is short but packed with encouragement as I share the top three things I learned at the Graceful Gathering conference held in April.

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About the Graceful Gathering:

• The Graceful Gathering is a conference for photographers aiming to elevate their wedding photography businesses, specifically to enter the high-end luxury market.
• Hosted by the amazing Courtney Cannon, it was an honor to attend and gain valuable insights.

What I Learned:

1. You can raise your prices. In fact pricing yourself too low may be what’s turning people away (not being priced “too high.”)
   • I realized the importance of adjusting my pricing to reflect my experience, education, and the value I offer.
   • Breakthrough Moment: Seeing other photographers charging what they deserve made me recognize that I was underpricing my services.
   • Key Takeaway: You might be turning away clients by charging too little, as perceived value often influences client decisions.
2. Consistency is the opposite of creativity. Get back to the fun, playfulness in your business, and see things in a different way.
   • Consistency is essential, but it can sometimes stifle creativity.
   • Insight from a Friend: While my consistency and reliability are strengths, I need to inject more creativity and fun into my work.
   • Key Takeaway: Being consistent shouldn’t mean sacrificing creativity. Challenge yourself to try new things and add a playful touch to your business.
3. Owning Your Unique Story.
   • A conversation with Mary Marantz helped me reconnect with my “why” and embrace my unique background as a photographer and attorney.
   • Emotional Breakthrough: Understanding my deeper motivations for photography and coaching made me realize the importance of showcasing all facets of my story.
   • Key Takeaway: Embrace your unique story and use it to attract clients who resonate with your authentic self. You don’t need to fit into a pre-existing niche—you can create your own.

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