Welcome back to the Self Starter Podcast! Today we have a special guest, Christi Johnson from Christi Johnson Creative. Christi is not only an amazing business owner but also a dear friend. We recently recorded an episode for her podcast, and it was such a blast! If you want to check it out, I’ll leave a link in the show notes. But for now, let’s dive into the world of creating your launch strategy with Christi.

Listen to this episode now:

Listen on your favorite platform: APPLE, SPOTIFY, and STITCHER.

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Christi runs the Dream Biz Podcast, where she shares invaluable insights on streamlining your business and finding what works best for you. She’s a firm believer in simplicity and efficiency, guiding business owners to navigate the often overwhelming landscape of entrepreneurship.

At Christi Johnson Creative, Christi and her team offer launch management, project management, branding, website design, and systems integration services. With a diverse skill set and a dedicated team, they help creative business owners elevate their brands and streamline their operations.

Your Launch Roadmap

Now, let’s delve into the nitty-gritty of launch strategies. Christi breaks down her process into actionable steps, ensuring that clients have a clear roadmap to success. Here’s a breakdown of the key components:

1. Establish a Timeline: Launches require careful planning, typically spanning over three months. This timeline allows for strategy development, audience priming, and promotion.

2. Lead Generation: Determine your lead-generating event, whether it’s a webinar, challenge, workshop, or freebie. This serves as the entry point to your funnel, capturing potential leads’ interest.

3. Asset Creation: Identify the assets needed for your launch, including sales pages, landing pages, graphics, and copy. These elements form the foundation of your marketing collateral.

4. Marketing Strategy: Develop a comprehensive marketing strategy encompassing email campaigns, social media initiatives, and potentially ads. Tailor your approach to resonate with your target audience and drive engagement.

5. Outline Your Funnel: Outline your email funnels and social media content to guide prospects through the customer journey. Ensure consistency across all touchpoints to maintain a cohesive brand experience.

6. Customer Experience: Don’t overlook the post-purchase journey. Design an onboarding process that keeps customers engaged and informed, fostering a positive relationship beyond the initial transaction.

Ready to elevate your business with a seamless launch strategy? Connect with Christyi Johnson Creative for a consultation and take the first step towards success.

Thank you for tuning in to the Self Starter Podcast. Until next time, take care and keep striving for greatness!

Links Mentioned:

Listen to my episode on ⁠Christi’s podcast⁠!

Try my sales cart platform, ⁠⁠⁠⁠⁠⁠⁠Thrivecart ⁠⁠⁠⁠⁠for one low lifetime price. (It’s seriously AMAZING!!)

Find my channel now on ⁠⁠⁠⁠⁠⁠⁠YOUTUBE!⁠⁠⁠⁠⁠⁠⁠

Follow Nichole on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Download the FREE resource, ⁠⁠⁠⁠⁠⁠⁠⁠The Full-Time Photographer’s Playbook⁠⁠⁠⁠⁠⁠⁠⁠!

Free Resources and Tools ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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Connect with Christi:

• Instagram: @ChristiJohnsonCreative
• Website: ChristiJohnsonCreative.com