In this episode of the Self Starter Podcast, I sit down with Jane Goodrich, an experienced newborn and family photographer, as well as the founder of Picsello. Jane shares valuable insights on how to price yourself, the importance of mindset, and practical tips for photographers looking to thrive in their industry!

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Key Points Covered:

• Jane’s background as a photographer and her journey in the industry.
• The challenges photographers face in determining pricing and running a profitable business.
• Introduction to Picsello and its features, including automated emails, scheduling, invoicing, and gallery delivery.
• The significance of mindset in pricing and valuing one’s services.
• Understanding the numbers: Calculating business expenses, income needs, and profitability.
• Strategies for overcoming the comparison trap and staying focused on your own journey.
• Actionable steps for photographers, including offline networking, evaluating marketing strategies, and seeking guidance from business coaches or mentors.

Action Items:

1. Evaluate Pricing Strategy: Assess your current pricing structure, considering factors like costs, time investment, and income goals. Use tools like Pixello’s calculator to gain clarity on your business finances.
2. Mindset Shift: Recognize your worth and unique value proposition. Shift your perspective from comparison to confidence in your abilities and offerings.
3. Stay in Your Lane: Unfollow social media accounts that trigger comparison and focus on your own journey. Avoid getting caught up in industry trends and instead prioritize your business goals.
4. Offline Networking: Build relationships with local businesses and potential clients through in-person connections. Seek opportunities for collaboration and cross-promotion to expand your reach.
5. Continuous Evaluation: Regularly review and adjust your marketing strategies to ensure they align with your business objectives and target audience. Stay adaptable and open to refining your approach based on feedback and results.
6. Seek Guidance: Consider investing in a business coach or mentor who can provide personalized advice and support tailored to your specific business needs and goals.
7. Take Action: Implement the insights and strategies discussed in the episode to enhance your photography business and drive long-term success. Stay committed to your growth and development as an entrepreneur.

By implementing these action items, photographers can enhance their pricing strategies, cultivate a positive mindset, and take proactive steps towards building a thriving and sustainable business in the competitive photography industry.

Links Mentioned:

Listen to my episode on ⁠Jane’s podcast!⁠

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Download the FREE resource, ⁠⁠⁠⁠⁠⁠⁠⁠The Full-Time Photographer’s Playbook⁠⁠⁠⁠⁠⁠⁠⁠!

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Find Nichole on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LiketoKnowit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (for personal favorites!)

Connect with Jane:

• Instagram: @Jane.Goodrich
• Website: JaneGoodrich.com
• Try Picsello!

Don’t forget to check out Picsello, Jane’s business management platform for photographers!